Trends are cruel. The style that once looked so fresh now looks forlorn, what sizzled has fizzled. Here, five top event designers share which trends are still in and which are so over.
Tony Schubert adds new lighting fixtures to add drama.
Photo by Line 8.
TONY SCHUBERT
Event Eleven, Los Angeles
www.eventeleven.com
What's In
Hanging interesting light fixtures from the roof of the event space,
“especially if they didn't already exist in the space.” Schubert did this for
the “Star Trek” movie premiere party.
Putting large, customized props in large open spaces. This “sets the
tone and makes a statement,” Schubert says. This technique added zing to TV
Guide's 2009 Emmy Awards after-party at nightspot Kress Hollywood in L.A.
LED technology
Video curtains
Anything that makes your environment welcoming and comfortable
What's Over
Backlit bars and buffets that glow
Logos on pillows
Lucite
TOM KEHOE
Kehoe Designs, Chicago
www.kehoedesigns.com
What's In
Color, color and more color
Stylish eco-events that look “uber cool yet have a meaningful purpose
and a clear message of sustainability,” Kehoe says.
Creative theme events. Think “Old Havana — an ultra-sexy environment
that makes you want to dance!” he says. “It's escapism — we are looking to new
social clubs popping up all over the world as inspiration.”
Giving with a cause. “Again, it is all about having a worthwhile
purpose and embracing it with fun, whimsical props and branded decor,” Kehoe
says.
What's Over
Frivolous events. “Nothing is more annoying than to attend an event
with meaningless objectives and uninspired event decor.”
Water tables and cylinders with submerged flowers
Manzanita trees or branches as centerpieces
DAVID MERRELL
AOO Events, Los Angeles
www.aooevents.com
What's In
Designing a room primarily in one color, then adding one “pop” color.
Less is the new more. “Or at least the appearance of less is the new
more,” Merrell says. “I know of clients that will actually spend more on things
just to give the perception of spending less. I'm seeing clients spend more
money going to an inner-city venue, just because doing an event at a luxury
resort has the perception of opulence.”
What's Over
Strongly themed parties. “Everyone wants to appear to be
‘responsible’ in their spending,” Merrell says. “Most clients I talk to want
the party to either be an enhancement of the location they are already in or an
extension of their own personal or corporate image.”
KING DAHL
MGM Mirage Events, Las Vegas
www.mgmmirageevents.com
What's In
Natural world meets upscale chic. The big trend toward eco-friendly
events is “admirable,” Dahl says. “However, there are limits to the
sophistication and elegance that is possible from the likes of recycled paper cups
used in a ceiling chandelier. Recently we've been playing with a new aesthetic
we have branded ‘Gilded Earth.’ Stunning, shimmering metallic gold and platinum
finishes are incorporated into actual tree stumps, adding new life to woodland
forms. All wood is reclaimed from the forest floor during fire clearance with
zero environmental impact. We have infused ‘Gilded Earth’ into several events
over the past few months. The result is organic and opulent — as timeless as it
is modern, as familiar as it is imaginative.”
What's Over
Black and white brocade
DAVID HALSEY
The Meetinghouse Companies, Elmhurst, Ill.
www.meetinghouse.com
What's In
Stylish minimalism, which Halsey describes as “beautiful contemporary
pieces that are easy on the budget, or at least appear that way.”
Theme decor with a purpose. “These are high-quality decor items with
the ability to be interactive, such as vignettes with living decor or buffets
and bar stations decked out to enhance a guest's experience. How fun is that!”
What's Over
Opulent abundance. “Excessive, conspicuous spending that appears over
the top in design and budget is so 2008.”
Wastefulness. “Wasting time, money and product … enough said.”
One-dimensional, poorly maintained decor. “Clients are more informed
than ever and will not tolerate, subpar equipment or service — nor should we!”